Every creek kid knows the cold-season bite. The water goes clear, the fish get picky, and the easy stuff stops working. That’s when you go small and go real—little baits that look like actual groceries.

Around here, “tater bug” is just what we called those pale, grubby little critters you’d find tucked in the mess—worms, grubs, whatever you could scrounge up when your fingers were numb and you still wanted one more bite.

The Tater Bug is that old creek logic made into soft plastic: simple, lifelike, and hard to refuse.

Whether you’re dappin’ in the holler or finesse fishing clearwater lakes, The Tater Bug puts the odds in your favor— delivering micro action with mountain-born soul.